Marketing
Apple and Google Both Announce End of Target Marketing
Technology is a marketer’s best friend… …but sometimes it could be the bane of their existence. Case in point: Google announced that they will be
October 14, 2021
Technology is a marketer’s best friend… …but sometimes it could be the bane of their existence. Case in point: Google announced that they will be
The term “inbound marketing” sounds intimidating to the uninitiated. And who can blame them? Marketers and social media managers have been using the term for
Introduction The value gained by a company through its products bearing a recognizable name compared to its generic equivalent is known as Brand equity.
For more than 45 years now, Interbrand has emerged to be the best brand consultancy (Vasileva, 2016). It is considered the founder of iconic work
Posting on Facebook is the same as LinkedIn, right? Wrong! Define your strategy with these social media marketing tips for every platform.
Hotels have been some of the heaviest hit businesses worldwide since the pandemic began in 2019. Travel has been barred in many countries and lockdowns
No matter what kind of small business you have, online marketing is crucial. It’s the best way for any potential customer to discover your product
In today’s world, it is well-known how vital is technology. Marketing professionals provide practical help to those companies that want to improve and have an
Although modern business is changing rapidly and it’s radically different from 10 or 50 years ago, some core marketing concepts remain the same. Marketing is defined
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