
Case Study
Brand Equity Review – Coca Cola
Introduction The value gained by a company through its products bearing a recognizable name compared to its generic equivalent is known as Brand equity.
Introduction The value gained by a company through its products bearing a recognizable name compared to its generic equivalent is known as Brand equity.
© Kocer Media Incorporated. All rights reserved.
Understand your customer’s perspective by downloading our Buyer Persona Worksheet. Guide them better to your products and services.