Working without a Customer Avatar Playbook… It’s a huge mistake.
And yet, we see it happen all the time.
A marketer or business owner gets so focused on WHAT they’re selling that they forget to think about WHO they’re selling it to.
You could have the greatest product on earth, but if you’re trying to sell it to the wrong person—you’re never going to hit your sales numbers.
That’s why understanding your customer avatar (AKA buyer persona) is so important.
That’s also why we use the Customer Avatar Worksheet to help us document everything about your customer avatar.
Before you can sell anything effectively, you need to understand…
- Who your ideal customer is.
- Where they’re hanging out online.
- What their challenges are.
And filling out the Customer Avatar Playbook Worksheet will help you do all that.