Technology is a marketer’s best friend…
…but sometimes it could be the bane of their existence.
Case in point: Google announced that they will be ceasing support for third-party cookies, and soon after, Apple announced that they are stopping target marketing and tracking tools from their operating system.
Yes, two of the biggest tech giants in the world just made the lives of marketers a whole lot more difficult.
But, did they really?
Let me backtrack a little bit. What does this all mean?
According to Google, a cookie is a small piece of text sent to your browser by a website you visit. It helps the site remember information about your visit, which can make it easier to visit the site again and make the site more useful to you.
In subtext, a cookie makes it easier for marketers and advertisers to place relevant ads that might interest a target client.
In essence, Apple’s target marketing works similarly.
And now, these two are eradicated. By now, if you use an Apple device, you might have already seen that apps will ask you if you would allow them to track your activity inside the app or not.
Tell me, how many people do you think agreed to being tracked?
Without cookies and target marketing, the days where we want an easier way of showing our products to relevant audiences are numbered.
People are now seeing the importance of building an organic relationship with their target market.
And how do you do that? Inbound marketing.
Have a strategy that would attract your target market, which would then open the possibilities of you nurturing a relationship with them through purposeful and relevant content, which could then turn into a sale and turn your customers into walking testimonies of your products.
Still not sure?
That’s okay, we get you! Book a free call and let’s talk about your questions about inbound marketing, and let’s discuss how it can help your business.