The term “inbound marketing” sounds intimidating to the uninitiated.
And who can blame them? Marketers and social media managers have been using the term for ages.
But it’s not just all hype — there’s a reason why this term is almost always in every marketer’s tongue. Inbound marketing is a tested and proven marketing method, so much so that tons of companies have been using it to attract their target market. Regardless of who you market to, people will always be looking for someone or something that they can trust to handle their needs and make lives easier for them, and that’s the core of inbound marketing; it lets you position your business or product that showcases its value, which in turn attracts your customers.
That is not to say there’s no other marketing method out there. In fact, there’s a LOT.
Why inbound marketing remains one of the top?
Simple: because it works.
According to Hubspot, inbound marketing has a 14.6% close rate. If you compare it to the 1.7% close rate of traditional marketing, well, it’s no brainer which one businesses go for. This is a result of when businesses go for a marketing strategy that is highly relevant and relatable to their target market, and thinks of the target market each and every time they push out content.
It’s simple logic, really. The more you push out content that answers the problems your target market has, the more you push out content that your target market can relate to, the more your target market trusts you.
Now that we know how powerful inbound marketing can be, let’s dive deeper into what it is.
Here are three key words to live by if you want to make the most of inbound marketing:
Attract.
Engage.
Delight.
- Attract your target market through your content. That includes pushing out content relevant and relatable to them, at the right time, at the right place. Timing is key.
- Engage with your target market. Build connections, open conversations.
- Delight your target market enough for them to become advocates of what you offer. By now, we know the power of word of mouth.
For inbound marketing to work, having the right key players is essential.
Two of which are your sales team and your service team.
Your sales team opens up the doors between your product and your target market.
Your service team opens up opportunities for long-term relationships by providing solutions and support.
Together, these two teams support your customer’s entire buying journey. If one team fails, it’s going to affect the other.
But if these two teams work seamlessly, boy, would you start seeing the benefits of inbound marketing.
The question now is, will this work for you?
Well, let’s make it happen! It’s high time you stop throwing spaghetti to the wall and see which one sticks. Let’s be purposeful on how you aim to increase traffic, convert leads, or improve your brand reputation. Book your free call and let’s talk about how inbound marketing could work wonders for you!
